How a Positive Work Environment Contributes to the Customer Experience

We might hold the tools to create high-quality products for our customers, but if our employees cannot use them or feel like they do not contribute, we might as well have nothing.

One of our top priorities at Sure Cast is creating an engaging and transparent work environment where our team is given opportunities to grow and succeed while contributing to our goals and the customer experience.


Our Continuous Improvement Program creates practical solutions that make sense. Our employees encounter challenges and obstacles in their workplaces and have the ability to make them better and safer.

This has been successful for us because employees take ownership over their workspaces – they formulate the ideas, define goals and objectives, and have the freedom to run with it as a team.


We want our employees to feel like they contribute to our goals, objectives, and the customer experience. We apply simple tactics to achieve this:


Our employees take part in daily huddles to plan and strategize tasks for their work day. We also use our daily huddles to collaborate and overcome challenges we may have faced in the previous work day.

Our work stations also include a communication board that’s used to display schedules, safety concerns, and highlight our performance.


Every two weeks, Sure Cast executives get together and walk the facility. The executives interact with employees and catch up with upcoming, ongoing, and completed projects (both Continuous Improvement and client-related projects). By carrying this out, we promote two-way communication where both parties provide recognition, receive feedback, and converse about projects.


In addition to our huddles and executive walks, we have a digital screen in our facility that:

  • Recognizes workplace success
  • Highlights key performance indicators
  • Communicates news and updates about our workplace
  • Showcases how our end customers benefit from the work we do

We are all one team at Sure Cast, and we all work toward the same goals. The more open we are, the more they feel like they’re a part of one.

We constantly work to improve our work environment and develop confident, engaged employees. Employees with these traits manufacture products with expertise and attention, allowing us to ensure a positive customer experience.